AdSense Insider Secrets

Tips, techniques & strategies to boost your AdSense income by 700%

Monday, July 24, 2006

Treble your Adsense Income in 60 Minutes

Google's Adsense is one of the most powerful weapons in website publisher's arsenal. It enables you to monetize your sites easily and if used properly can generate a very healthy income.

However, if you're not using it properly and maximizing the income you squeeze from it, your leaving money on the table – something we all hate doing.

Boosting your return from Adsense can be done very easily and quickly, and you'll be amazed by the results.

I ran Adsense on my sites for over a year before I discovered these techniques, and like many people, I though I was doing pretty well. My clickthrough rates and CPM figures were very healthy, and I didn't honestly think that they could be improved a great deal. How wrong I was.

Immediately after I implemented a few quick changes my clickthrough rate more than doubled, and by doing some fine tuning I manged to get nearly three times as many people to click on the ads as had been previously doing so.

The first technique is one that was 'discovered' by the amazingly helpful Debs, on SiteSell's SBI! forums. When I read it originally, it made sense and I decided to goive it a go, but I wasn't prepared for the immediate impact it would have on my income. It involves making only a few simple changes to the format and positioning of your Adsense ads.

Firstly, forget about using banners or skyscrapers. These ad formats are almost universally ignored by surfers. Why? Because we've all been conditioned to recognise a skyscraper or banner as an advert and as these adverts are rarely of any interest, we ignore them. What's needed is a way of integrating Adsense ads into the editorial on your site as seamlessly as possible. To do this you need to do three things:

1. Use the 250 x 250 rectangle format
2. Make the background color of the ad the same as the background color of your site, or as close to it as possible.
3. Make the ads borderless by setting the border color to be the same as the background color of the ad.

These changes can be made by logging into your Adsense account and creating a custom format.

Just select the 250 x 250 ad format, and create a custom color palette. Use the color picker to pick the coor you want. The Javascript is automatically generated at the foot of the page, ready for you to copy and paste into the pages on your site.

Now, you need to position your ads where surfers are most likely to click on them. Research using retina scanning technology has shown that the place that surfers tend to look at first and most often is the top left. I don't know the reasons for this, perhaps it's because that's where we're used to seeing the most useful search engine results (at the top of the rankings) and search engines are the sites we most often visit, so we automatically look at the same place on other sites.

Whatever the reasoning, as soon as I made the above changes to my Adsense ads, clickthrough rates doubled, immediately.

The second technique is much newer and one which is entirely based on my own experience.

Google has recently added a new type of Adsense format, called Adlinks. This displays a series of links on your page in the same style of Ad unit as regular Adsense ads. When a user clicks a link they are taken to a page of adverts that resembles regular Google search results. As a publisher, you are paid every time a user clicks one of those ads.

Adventurous soul that I am, I jumped in with both feet and started to trial Adlinks on my most visited pages as soon as it was launched. I'm using the four links in a square box format, positioned top left of my page content. After a few weeks of running Adlinks alongside regular Adsense ads, it's clear that the return on Adlinks is about a fifth to a quarter higher than regular ads. There's no clear reason for this but one explanation may lie in the fact that clicking on an Adlink takes the user to page of 'results'. When a user clicks on one of these, you are paid for the click. If the user finds what they want, great, if not, it seems that they hit the Back button on their browser and try again, just as you would for normal search engine results. Then they click on another result, and you get paid again. So it's possible to be paid more than once from the same Adlink click. Now, this reasoning is speculative, but it does make perfect sense in the light of my Adlinks results.

Finally, Adsense has some excellent tracking statistics that allow you to track your results across a number of sites on a site by site, page by page, or just about any other basis you choose. This is a very powerful tool and you should use it to find out which ads are performing best for you and fine tune your Adsense and Adlink ads accordingly.

So you see, by spending an hour or so of your time making a few adjustments to the Adsense ads on your sites, you can very quickly treble your Adsense income. Give it a go, you'll be amazed by the results.

Making Google Adsense Work For You

If you have been online for quiet some time you might have noticed those tiny ads on many websites with the little "ads by google" notice beneath them.

These ads are called "Adsense", they are paid advertisements and can be a very lucrative income source for the person posting them on his/her website.

Whenever someone visits your website Google displays these ads which are very targeted to your websites content. This is what its all about, since people come to your website with a specific interest Google will display ads reflecting that topic.

That means that any ad that is displayed fits the interest of the person viewing it. Since Google pays you for each click through this can be very lucrative if done right. Here are just a couple of examples on how you can get the most from Adsense.

Focussing on one specific topic helps increase your click throughs because the ads Google displays will be extremely targeted to the topic the person is allready viewing.

For example you could make a website purely on growing flowers. People who visit your website are already interested in gardening and Google will likewise display ads on that topic.

The more targeted Google's ads are the more click throughs you will get and the more you will earn.

Search for the keywords that have the highest bids and optimize your website to them.

When you setup an account at http://www.adwords.com you can use Googles keyword tool to view wich keywords pull the most visitors and how much the advertisers are paying for each click. Some keywords are as much as $100 a click, think of what you earn when you optimize your website to them.

Next you optimize your sites content to these keywords, you can do this by either creating content yourself or by using other peoples content like for example articles from third parties wich you can find at for example http://www.ezinearticles.com.

Remember its all about targeted content, the more targeted your content is the more target Google's ads will be and the more clicks you will generate.

Have fun!

It Makes Sense to Add AdSense to Your Blog

Google AdSense is easy to install on a web page or blog and constitutes additional source of income without spending anything. You have to apply on-line for Google AdSense Program and generally approval comes from Google within two days. Those having AdWord account can use AdWord e-mail address and password for AdSense account also. After acceptance of application, Google confirms creation of your Adsense account thru e-mail. You get a code for AdSense text ads and another code for AdSense search. These codes are to be installed on web page or blog and within minutes the page will start displaying ads from Google, and a Google search bar. AdSense is available in dozen languages worldwide.

The code for AdSense can be placed on any of your web pages. I think placing it on your blog will give you distinct advantage because blogs have several points in their favor. They are easily indexed by search engines. Recently two of my simple blogs were indexed by Google within 2-3 days of submission of URL's which I think is quite fast. With Yahoo! it is even easier - just add the URL of your blog to your My Yahoo page and Yahoo! will start accessing it immediately. GoogleAlert is a free tool that can be used to know when your blog is indexed by Google.

You can have your blog up and running in minutes free of cost from several sites that provide this service. I personally use blogger.com. With blogs you do not need to worry about designing websites, registering domain name or hiring web site hosting service. You simply write your content on the blog and it is ready for publication.

With AdSense wide range of options is available - number of ads for display, shape and size of display, color schemes. More than 200 colors are available from which you can choose color for border, background and text. 24 pre-set color palettes are readily available; in addition you can have your own custom-palette to match with the appearance of your web page. Similarly, color schemes are available for Google search bar.

When the web page is opened, Google ads are placed which match with the content of the page and are highly relevant. Google finds right ads for the web page from 100,000 AdWord advertisers.

Several options are available for the ads that you would like to be displayed on your page. Ad filters can be activated which will block up to 200 URL's of your choice which you do not want to show on your page. You may like to filter away ads from your competitors. You can even choose your own default ads for display. Google uses sensitive content filters to prevent display of sensitive material. If you find that your page is not really getting relevant ads, it may be time to look critically at the content of the page, particularly the keywords used in text, links and tags. Little SE optimization of the page should resolve this problem.

Sometimes Google places public service ads when no target ads are available. To suppress public service ad, it is possible to specify your own image ad or HTML page ad which will appear in place of public service ad. This ensures that some ad is always present there. Or, if you like, the space reserved for Adsense ads can be made to collapse.

AdSense tracker is another useful feature which tracks the ads on your pages and generates report for you. The reports can be customized based on requirement. Typically reports can give page impressions displayed, number of clicks and click-thru rates. It is also possible to check earnings any time.

Web page owner can make use of all these facilities and try to get best results. With the help of Ad tracker lot of useful information can be obtained - which ads are doing well, which color combination gets better results, which location of the web page is best for showing ads and so on. This analysis can be used to improve traffic as well as click-thru rates.

With AdSense you have virtually nothing to lose. If you have not yet installed AdSense on your website you can perhaps give it a thought. Any free space which can be created on your website to accommodate AdSense can be used to generate additional income.

5 Ways How You Can Boost Your Google AdSense Earnings

Google AdSense is a great way for webmasters to monetize their websites. While many webmasters are struggling hard to earn $3 - $10 per day, some 'genius' webmasters have already enjoyed $30, $100, and even $300 a day from AdSense ads on their websites. How are these 'genius' webmasters differ from their counterparts? They think different! They think out of the box!

Let me share with you some tips which has been responsible in boosting my AdSense profits by 700%. Here are 5 of them, and if you follow these steps, I'm sure you'll see a difference in your AdSense income.

Here are the tips:

1. I concentrate on 1 format of AdSense ad, which is the Large Rectangle (336x280). This format has been proven to work with me in resulting high click-through rates (CTR). Why this format? Because the ads look like normal web links, and people are trained to click on these types of links.

2. I create custom palette for my ads. I choose white as the color for the border and background. This is because, all of my pages have white background. The idea is to make the AdSense ads look like they are a part of my web pages.

3. Previously, I put all my AdSense ads at the bottom of my pages. One day, I moved those ads to the top of the page. The result surprised me. My earning increased! Since then, I don't hide my AdSense ads anymore!

4. I maintain some links to other relevant websites, and I put my AdSense ads at the top of the links, so that my visitors see them first.

5. I automate the insertion of AdSense code into my webpages using SSI (server side included). You'll need to ask your web administrator whether your server supports SSI or not. Here's how to do it. You just put the AdSense code in a text file, save it as 'adsense.txt', and upload it to the root directory of your web server. Next, call the code on other pages using a one line SSI code like this:

This trick is really a time saver especially for those who use automatic page generators to generate pages on their website.

Here's a tool I use to generate thousands of pages on my website within seconds:

http://www.adsense-insider-secrets.com/page-generator.htm

Try these tips today, and I guarantee your AdSense earnings will improve.